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Does AKOO have Staying Power?

>> Friday, May 20, 2011

By Ralph Lauren of the Ghetto
Fo' Sho Staff Writer

In 2008, T.I. had reached the peak of his career and he took a leap of faith. The rapper had finally risen from being a popular rapper to achieving international fame. With that, T.I. decided to launch his AKOO clothing line.

T.I. had discussed the idea in 2007 and had some designs created. But, with his career at a peak, he decided to finally launch the line. Initially, AKOO was only worn in T.I. and Grand Hustle music videos. Soon, other artists began wearing AKOO and they began endorsing them.

Recently, AKOO announced Curtis Granderson of the New York Yankees had joined the advertising campaign for 2011. This is a major step for AKOO, who has primarily rappers and a few actors modeling their products. But, for an athlete to join the advertising campaign is a major step for AKOO separating itself from being just another clothing line owned by a rapper into something bigger. By the looks of things, the clothing line will be on the level of Rocawear and Sean John sometime in the future.

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Whyte T Official Advertisement

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Chicago Roots: Dwyane Wade and Derrick Rose

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Gerald Henderson: Heir to the Air?

By Hardwood Warrior
Fo' Sho Staff Writer

Towards the end of the 2010-2011 NBA season, the Charlotte Bobcats pushed themselves into playoff contention. Their late-season run was led by Gerald Henderson. For his first year and a half with the Bobcats, he was buried on the bench by coach, Larry Brown.

But, with the Charlotte Bobcats looking like a lottery team, team owner, Michael Jordan decided to replace Brown with veteran coach, Paul Silas. In the past, Silas had coached LeBron James and the Charlotte Hornets.

Under Silas, Henderson developed into a solid scorer, and at times, appeared as a gifted scorer. Michael Jordan has had faith in the emerging Henderson for some time. Ever since he drafted him, Jordan has been invested in his career in Charlotte.

There have been so many players compared to Michael Jordan, over the years. But, Michael Jordan has remained in the NBA since his final retirement. As the head of his own team, it is only right Jordan pass the baton down to one of his own players. In addition to promising to bring a star to Charlotte, Michael Jordan also said Gerald Henderson will be an All-Star next season.

This is quite a jump for a man who only averaged 9 points per game this season. But, he really turned it on towards the end of the season. Recently, Henderson underwent successful hip surgery and he will be ready to play by opening night next season. In the meantime, the final four teams in the NBA will battle things out for their own spot in the 2011 NBA Finals.

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Pharrell named Creative Director at Karmaloop

>> Tuesday, May 10, 2011

By Ralph Lauren of the Ghetto
Fo' Sho Staff Writer

Outside of his illustrous music career, Pharrell will soon be an executive at Karmaloop. Karmaloop has been known as an urban clothing retailer for some time. But, Karmaloop will soon be expanding into television.

Pharrell will be the creative director of a new project from the company called Karmaloop TV. He will be in charge of programming the new network. The network is geared to the first generation growing up in the internet age.

Much like what they have done with the clothing industry, Karmaloop says they want to give the youth something innovative and new. They want this new television network to be something the youth can call their own.

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Derrick Rose wins MVP, Bulls drop Game 1

>> Tuesday, May 3, 2011

By Hardwood Warrior
Fo' Sho Staff Writer

The Chicago Bulls have been on a tear since the start of the season. With all of the hype surrounding the Miami Heat, it was easy for the Bulls to rack up wins. Early in the season, the battle for first in the East was between the Heat and the third seeded Celtics.

During the offseason, the Bulls picked up Carlos Boozer, expecting him to take the leading role. Injuries stopped this from happening and Derrick Rose emerged. Without Boozer in the lineup for most of the season, Rose put up solid numbers and the Bulls benefited.

In the end, the Chicago Bulls did not only creep up to the top of the East, but also the top of the NBA. Facing off against the Atlanta Hawks in the second round, the good times were supposed to continue. Instead, the Hawks continued their streak of surprises. In the first round, they stifiled the Orlando Magic, who were expected to contend for a title.

Now, the Atlanta Hawks have managed to pull off a 103-95 victory in United Center, defeating the league's Coach of the Year and MVP on their home floor. Derrick Rose can find some comfort in the fact that he was able to win MVP in a field dominated by Kevin Durant, LeBron James, Kobe Bryant, and Dwyane Wade.

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Comz' Royal Gear flyer

>> Monday, May 2, 2011

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Streetwise Gear, capitalizing off L.A. street lifestyle

By Ralph Lauren of the Ghetto
Fo' Sho Staff Writer

To the left is a picture of one of the many designs of fledgling clothing line, Streetwise Gear. Over the past two years, Streetwise has been generating plenty of buzz, especially with the people wearing their products. But, this is no fly-by-night operation.

A part of human nature is being a product of one's environment. If a person grows up around people with an accent, they will have an accent. If a person grows up surrounded by violence, they will be influenced by violence.

Los Angeles, California is home to some of the most-brutal violence in the United States. The city is known for violent street gangs and violent music. Manny Rivera grew up in Los Angeles, surrounded by the music and listening to the music. While he was influenced by the violence around him, he managed to make a profit from it without breaking the law.

Manny Rivera is the founder of Streetwise Gear, having been a graffitti writer for some time. In 2003, he decided to take his designs from buildings to t-shirts and Streetwise was born. Following extensive reading, he decided to launch a full-fledged clothing line. Rivera partnered with Edgar Carrillo and the two men combined their talents in order to make Streetwise a successful entity. During the early years, there were struggles, but they managed to keep things running.

Streetwise Gear has been successful because Rivera and Carrillo are at all of the local events with booths set up, selling their product. Their hard work led to Streetwise being discovered by Compton rapper, Game, who has worn the products in some of his videos. Despite being "put on the map," the partners continue to promote Streetwise Gear on the street level, maintaining fans and buyers. Their shirts sell because of their artwork depicting the life on the other side of Hollywood.

Buyers truly connect with Streetwise and the message stitched upon each garment.

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Rudy Mardy interview

>> Friday, April 29, 2011

By Ralph Lauren of the Ghetto
Fo' Sho Staff Writer

Last summer, a seemingly new clothing line emerged with a few short promotionals. The clothing line featured Lil Wayne t-shirts and was called Royal Gear. After a few weeks of promotion, nothing was heard from the line in months.

As far as most people know, Royal Gear does not have any products out. But, people are discovering more and more about Rudy Mardy, the designer of the products. Not only is Mardy the head designer of Royal Gear, he is also a company insider.

Earlier this week, Fo' Sho wrote a piece about Royal Gear and the holdup on the products. In this interview, the designer talks about this and how he ended up being a part of the clothing line. Surprisingly, Royal Gear has been in existence since 2008 and has changed ownership.

How long have you been doing art?
I have been doing art since I was a child.
 
What events led to you becoming a part of Royal Gear?
I started working with the Royal Gear project threw a friend of mine that referred me to Tevan.

In what ways will you be contributing to the advertising campaign?More or less just helping here and there with design and art vibe of Royal Gear.

Where did you get the ideas for all of those designs?
All original.

How were you affected by the change in management soon after your arrival to Royal Gear?
Well with all good things come change but one thing that has not changed is the work ethic of Tevan Savage.

Have things been better or worse since the clothing line went under new management?
Well the clothing line is still in its beginning stages but the future does look bright.

Do you think Royal Gear will have staying power against the other clothing brands?
YES!!! we just need to get the ball rolling.

Have you ever met any of the "faces" of Royal Gear?
Not face to face yet, but it is something to look forward to.

Were you excited when you were approached about molding Royal Gear into what it is today?
Yes, it is always exiting to be apart of something big from the get go.

Do you have full creative control of the clothing line?
Somewhat, but as far as the overall concepts that is left to the owner.

When will more designs be created for Royal Gear?
As soon as well get the feedback we are searching for, then more will be put out.

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Nicki Minaj to launch Fragrance Line

>> Tuesday, April 26, 2011

By Ralph Lauren of the Ghetto
Fo' Sho Staff Writer

The past year in hip hop can be summed up in two words, Nicki Minaj. Three years ago, Lil Wayne officially took over the radio waves and began shouting out Young Money. On the mixtape level, a lady named Nicki Minaj was winning men over with her curves and sexually suggestive lyrics.

In 2009, Lil Wayne added a new fan base when Nicki Minaj was signed to Young Money. When he went to prison, she took over the rap game, overlapping Drake. Now, Nicki Minaj is the biggest name in rap, after a high-profile feud with Lil' Kim. Nicki Minaj is focused on expanding her brand.

Recently, Nicki Minaj announced she was going to soon have her own fragrance line. She said the scent will not be bubble gum, despite what many may think. The fragrance will be summery, since Nicki's favorite season is summer. While she wants a summer smell, she also wants it to have a certain impact on the fans so they will continue to buy it.

There is no set date on Nicki Minaj's fragrance line.

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