>> Friday, May 20, 2011
Fo' Sho Staff Writer
In 2008, T.I. had reached the peak of his career and he took a leap of faith. The rapper had finally risen from being a popular rapper to achieving international fame. With that, T.I. decided to launch his AKOO clothing line.
T.I. had discussed the idea in 2007 and had some designs created. But, with his career at a peak, he decided to finally launch the line. Initially, AKOO was only worn in T.I. and Grand Hustle music videos. Soon, other artists began wearing AKOO and they began endorsing them.
Recently, AKOO announced Curtis Granderson of the New York Yankees had joined the advertising campaign for 2011. This is a major step for AKOO, who has primarily rappers and a few actors modeling their products. But, for an athlete to join the advertising campaign is a major step for AKOO separating itself from being just another clothing line owned by a rapper into something bigger. By the looks of things, the clothing line will be on the level of Rocawear and Sean John sometime in the future.